The main reason to start a business should be to generate a profit.

I'm not sure when that thesis changed to lots of other fluffy stuff.

Let's be honest, it's pretty easy to spend $1 to generate ยข50. That's not a business. That's just revenue growth, at all costs. We seem to idolise founders that can spend their way to fast revenue growth, while continually losing hundreds of millions, if not billions.

The average lifespan of a company on the S&P 500 index, 40 years ago, was 60 years. Now it's 20 years.